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Pottermore Revealed! Screen Magazine and Architectural Digest Photos added!

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Hello everyone! We reported last week that J.K. Rowling had a new secret to reveal and she did so today! She spoke today at a press conference in London and explained the mystery that has been consuming our fandom since last Wednesday!

Pottermore is essentially a way for Rowling to give us more of the Potter world without writing more books.  It's sort of an interactive reading site. You will be able to get sorted and follow along with your house throughout the first book (Philosopher/Sorcerer's Stone) and eventually all seven books as well. It's not a RPG per say, but somewhat close. It's a way of immersing yourself in the world and learning new things about the world we all love so much!

You can watch highlights from J.K.'s press conference below:

Pottermore is set to open this October, however, you can visit Pottermore today and register to participate in an online scavenger hunt. This will take place July 31st (Harry and J.K. Rowling's Birthday). The reward for the scavenger hunt will be early access to the site! So hurry up an register!

Here's what J.K. had to say about her new site.

"I wanted to give something back to the fans that have followed Harry so devotedly over the years, and to bring the stories to a new generation," Rowling revealed. "I hope fans and those new to Harry will have as much fun helping to shape Pottermore as I have. Just as I have contributed to the website, everyone else will be able to join in by submitting their own comments, drawings and other content in a safe and friendly environment. Pottermore has been designed as a place to share the stories with your friends as you journey through the site."

"This is free," added Rowling, who has sold more than 450m copies of the Potter books worldwide. "You don't have to pay to get extra materials, you don't have to buy a single thing. That was really important to me. This was about the 'give-back'."

Although Rowling said it was "impossible to overstate what Harry Potter means to me", Pottermore will be the only way fans will be able to get fresh material from Rowling about Harry's world. "I'm pretty sure I'm done on the novel front," she said.

The July issue of Japan's Screen Magazine features many never-before seen promotional photos from DH Pt2! Those have been added to our gallery as well as some set pictures and concept art from the upcoming film, taken from the June issue of Architectural Digest.

You can click any of the thumbnails below to view these photos!

Screen Magazine x10

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Architectural Digest x12

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Thanks so much to out friends at SnitchSeeker for the news!

Posted by Court on Jun 23 2011 @ 10:03 pm - Comments(0)

Final Deathly Hallows Pt 2 Trailer/ New DH2 Posters/Pottermore Announcement to be made

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It is a sad sad day!

The final Harry Potter theatrical trailer has been released! The last   trailer for The Deathly Hallows Part 2 was released by Apple today. The trailer is full of Romione goodness and also many spoilers. It's guaranteed to make even the toughest fan's eyes water, so beware!

Warner Bros has also provided download links in various formats of this trailer! Find those below as well as the trailer!

Please note that this trailer is bursting with spoilers! Do not click play if you wish to remain unspoiled!

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There is also a 9 second clip, released by Warner Bros, of Ron and Hermione running from Nagini.

There have been a few more posters released for DH2 which have been added to our Gallery!

Click on the thumbnails below to view them!


As I'm sure a lot of you know, J.K. Rowling hosted a scavenger hunt on yesterday which lead to the reveal of a website and twitter page called PotterMore! What this can possibly be has been widley speculated in the Potter fandom for the past 24 hours. Everything from more books about Harry and his children, a Potter Social Network, and even the idea of MMO (Massive Multiplayer Online) games like World of Warcraft have been mentioned!

Today a video uploaded by JK has promised a countdown to the announcement every Potter fan has been waiting for.

What is PotterMore?

The video reveals that we shall know the answer in the early morning hours of June 23rd (EST)!!

Special thanks to SnitchSeeker for the info!

Posted by Court on Jun 16 2011 @ 11:56 pm - Comments(0)

New DH Pt 2 Posters/ Emma Vogue Photoshoot/ We're Back and Hiring!

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Hello everyone! I am so sorry this site has been neglected for so long. I have been having some insane computer problems!

I would like to mention that WE ARE HIRING! So please if you have some time to help LU out in any way please visit the staff application page HERE and send us your app we are in desperate need of News Posters! But really all positions are open!

In HP news there have been several new Deathly Hallows Part 2 posters released! The newest poster features the trio atop the Gringotts dragon!

Emma Watson has been featured on the cover of the July 2011 US edition of Vogue Magazine. This issue should hit shelves in the US the last week of June.

You can view all of these photos by clicking the thumbs below or by visiting our gallery!

DH2 Posters x13


Emma Vogue July 2011 x7


Thanks to SnitchSeeker!

Posted by Court on Jun 13 2011 @ 01:00 am - Comments(0)

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